ASOS launches its Fall/Winter collection campaign with a digital experience from BBH London. The campaign, which will be housed at the Urban Tour website, will feature trends from seven cities around the globe: Paris, Tokyo, London, Shanghai, New York, Los Angeles and Berlin. The first films, which launched today, are shots of street performance artists.
The idea is that people draw sartorial inspiration from what they see around them, and the site wants to be a digital hub of today's culture. The initial video, the non-interactive version of which is featured here--is "shoppable" on the site -- you can buy what you see on the dancers. When a dancer is clicked on, he's separated from the rest of the pack so you can see an individual performance, more info about him and links to buy his outfit.