Their story my story

Published On
Sep 17, 2019

Description

Demonstrating how revolting testimonies could create a positive social movement to fight against homophobic violence

The central goal of of this project is to raise awareness about the increasing LGBTQ+ assaults in France for Urgence Homophobie. We collaborated with 70 french celebrities including singers, actors, tv animators, politicians (etc) to create a music video, viral content and an anthem against homophobia on social media to put the topic at the center of media attention. In France, acts of violence against LGBT people increased by 15% in 2018. That's about one attack every 33h. How can we alert public opinion on the urgency to act and react against the rise of homophobia in France?

Whenever something happens to a celebrity, everyone talks about it. So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.

Credits

Date
Sep 17, 2019
Agency :
FRED & FARID
Brand Supervisor :
Guillaume Mélanie
Brand Supervisor :
Benjamin Gauthier
Client :
Urgence Homophobie
Executive Creative Director :
Olivier Lefebvre
Associate Creative Director :
Etienne Renaux
Associate Creative Director :
Julien Pierre-Mallet
Art Director :
Anthony Bober
Copywriter :
Anthony Bober
Social Media Manager :
Anthony Bober
Production Company :
Cousines & Dépendances
Music Video Director :
Benoît Pétré
Second Unit Director :
Juliette Maillard
Music Composer :
Patxi Garat
Photographer :
Clément Duquenne
Executive Producer :
Marie Etchegoyen
Executive Producer :
Yann Girard
Project Manager :
Marine Dufour

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