Spotify's Latest Campaign Has Fun With Users' Ridiculous Playlist Names
Posters and Digital Videos Explore the Weird Names Created by Users
Feb 13, 2017
Spotify today kicks off a new U.S. brand campaign that continues its streak of incisively witty copywriting mined from real data from its users.
The campaign by W&K New York, which includes both outdoor and digital videos, follows previous efforts such as its global Thanks 2016 campaign in which it name-checked users' real-life playlists and listening habits. This time, it delves even deeper into the weird and perplexing names that people give their playlists: like "sorry I lost your cat," "root canal songs" and "DO NOT DELETE THIS AGAIN POOTY OR I WILL END YOU."