Marketer Taps LCD Soundsystem's James Murphy for Unusual Sonic Production
Aug 28, 2014
IBM is the latest B to B marketer to jump into music-making with this new U.S. Open campaign that creates tunes out of tennis data. The brand worked with its agency Ogilvy & Mather New York, digital production company Tool and electronic musician James Murphy of LCD Soundsystem to create the U.S. Open Sessions, platform that transforms stats from tournament matches into music. After the U.S. Open, Mr. Murphy will remix the tracks for a new album.