U.S. Treasury : Bad Credit Hotel

As the nation's financial situation festers, Lowe, New York and Firstborn have picked a rather fitting time to launch the "Bad Credit Hotel" site for the U.S. Treasury.The site is set up as an interactive game, which

Published On
Oct 24, 2008

Editor's Pick

As the nation's financial situation festers, Lowe, New York and Firstborn have picked a rather fitting time to launch the "Bad Credit Hotel" site for the U.S. Treasury.

The site is set up as an interactive game, which is intended to teach visitors about credit reports and debt management. Using black and white video, scratchy effects and a creepy hotel as their setting, Lowe and Firstborn are challenging visitors to collect enough credit knowledge throughout the venue in order to reach room 850 (the number being the perfect credit score).

Using your mouse, you can roll over objects for directional clues, grab various items and meet characters in the rooms. The goal is to collect and add enough items to your inventory to unlock room 850, which features expanded content and is the only room in the hotel that's set in color.

Credits

Date
Oct 24, 2008
Client:
U.S. Treasury
Agency:
Lowe-New York
Chief Creative Officer:
Mark Wnek
Managing Director:
Matt Picheny
Creative:
Simon Bowden
Creative:
Chateau Bezerra
Creative:
Bryan Johnson
Production Manager:
Jeremy Gelade
Interactive Producer:
Peter Tierney
HTML Site Design/Programming:
Patrick Batey
Creatives:
Joonyong Park
Senior Producer:
Avery Holden
Lead Developer:
Jens Fischer
Art Director:
Maria Wei Wang
3D Designer:
Marcus Schaefer
Motion Designer:
Michael Kuzmich
Motion Designer:
Max Holdaway
Motion Designer:
Susanna Averpil
Sound Design:
SoundMind Productions
Brand:
U.S. Treasury

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Project Type