Mexican Energy Drink Doubles As Storage Device
"USB Can" is there for when you've lost your flash drive
Published On
May 21, 2013
Editor's Pick
Mexican energy drink Gladiator has created a can that it claims can also act as a "Flash Drive". If you're wondering quite how this is possible, while the "Gladiator USB can" is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to a website where they capture a code printed on the can with their camera. They then click on the document they want to upload and the site automatically stores it, for downloading any time they want. Agency The New came up with the concept - and we also rather like this video they created to promote it.
Credits
- Date
- May 22, 2013
- Agency :
- The New - Mexico City
- Brand :
- Gladiator
- Client :
- Gladiator
- Executive Creative Director :
- Walter Aregger
- Executive Creative Director :
- Hernan Ibarra
- Creative Director :
- Aldo Murillo
- Creative Director :
- Anwar Noriega
- Creative Director :
- Sergio Urriste
- Producer :
- Monica del Moral
- Account Director :
- Emmanuelle Paulin
- Digital Partner :
- E-Senze
- Web Developer :
- Hernan Zamora
- Web Developer :
- Javier Martinez Viademonte
- Web Developer :
- Flavio Villan
- Package Designer :
- Anwar Noriega
- Production Company :
- The Maestros
- Director :
- Rodrigo Valdes
- Director, Photography :
- Kenji Katori
- Post Production :
- The Maestros
- Brand Manager :
- Guillermo Gimenez y Brotons
- Brand Manager :
- Eduardo Ruiz
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Project Type
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