Lenovo: Users Happen - Jane Preroll

Published On
Sep 03, 2015

Description

Traction/SF takes a fun swipe at computer users in their new "Users Happen" campaign for Lenovo North America. Targeting IT people, the campaign highlights Lenovo's reputation for durability by showing the various means whereby users abuse their equipment including drops, spills, elevator door incidents, and letting one's dog use a laptop as a dinner plate.

Credits

Date
Sep 03, 2015
Brand:
Lenovo
Client:
Lenovo
Agency:
Traction
Chief Executive Offier:
Adam Kleinberg
Executive Creative Director/Production:
Theo Fanning
Associate Creative Director, Art Director:
Jon Stepping
Associate Creative Director, Copywriter:
Ward Evans
Art Director:
Kellie Stepping
Illustrator:
Chris Philpot
Account Lead:
Eve Wakeland
Strategy Lead:
Lauren McGehee
Production Company:
Criminal/SF
Executive Producer:
Christopher Hall
Producer:
Tim Rayel
Director:
Ward Evans
Production Manager:
Talia Lipskind
Director, Photography:
Norman Bonney
Assistant Camera:
Rod Williams
Casting:
Danielle Eskinazi
Executive Producer:
Ynze Bijl
Marketing Manager:
Michael Ballard

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Project Type