Stoppage time is a real drag for USWNT stars in ESPN's latest spot
Megan Rapinoe, Becky Sauerbrunn and Sophia Smith all appear in new 'This Is SportsCenter' commercial by Arts & Letters
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Ever been in a meeting that went on way beyond where it was meant to? That's how soccer stars feel when stoppage time is added.
This is the scenario that plays out in a new ESPN "This Is SportsCenter" spot that dropped on Monday night, during the NFL Super Wild Card weekend matchup between the Dallas Cowboys and Tampa Bay Buccaneers.
The creative, developed in partnership with Arts & Letters and directed by Jim Jenkins at O Positive, features US Women's National Team soccer stars Megan Rapinoe, Becky Sauerbrunn and Sophia Smith, alongside SportsCenter anchors Nicole Briscoe and Jay Harris.
The comical scene takes place in an ESPN meeting room where Harris is walking Rapinoe, Sauerbrunn, Smith and University of Connecticut mascot Jonathan the Husky through "quarterly usage figures" -- that is, usage, of stuff like paper clips sand office supplies rather than players or goals. But just as the clock strikes and the group gets ready to leave, the referee appears with nine minutes of added time. Joy turns to fury, although Harris is delighted to carry on.
This is the third "This is SportsCenter" commercial to return since the return of the long-running series in late December with work developed by Arts & Letters. More ads will launch throughout the year featuring Olympic Gold Medalist Sydney McLaughlin, along with more athletes, mascots and SportsCenter anchors such as Hannah Storm.
Credits
- Date
- Jan 17, 2023
- Client :
- ESPN
- Agency :
- Arts & Letters Creative Co.
- EVP Marketing and Social Media :
- Laura Gentile
- VP Brand Marketing :
- Seth Ader
- Senior Director Brand Marketing :
- Peter Mulally
- Associate Director Brand Marketing :
- John Lobo
- Marketing Coordinator :
- Lenny Washington
- Director Talent Production :
- Stacey Pressman
- Sr Talent Producer :
- Katie Hennessey
- Associate Director Marketing Production :
- Matt Cheron
- Associate Producer Marketing Production :
- Jonathan Little
- Associate Producer :
- Cameron Gross
- Production Coordinator :
- David Wimberley
- Production Coordinator :
- Thomas Hamilton
- Social Media Manager :
- J'Ron Erby
- Sr Social Media Specialist :
- Jordan Toczynski
- Social Media Manager :
- Lauren Giudice
- Social Media Specialist :
- Allie Snow
- Director Talent Management :
- Chris Duffy
- Talent Relations Manager :
- Kalidia Reyes
- Founder/ECD :
- Charles Hodges
- Head of Production :
- Temma Shoaf
- Director of Strategy :
- Andy Grayson
- Creative Director :
- Andrew Kong
- Creative Director :
- NJ Placentra
- Creative Director :
- Molly Jamison
- Creative :
- Scott Hayes
- Creative :
- Chris Kim
- Executive Producer :
- Calleen Colburn
- Senior Producer :
- Andrea Rodriguez
- Assistant Producer :
- Austin Butler
- Director of Business Affairs :
- Lenora Cushing
- Assistant Business Affairs Manager :
- Jennifer Kmetzsch
- Group Business Director :
- Brenda Schneider
- Business Director :
- Hill Shore
- Business Manager :
- Lauren Lawson
- Director of Operations :
- Adrian Mojica
- Executive Producer :
- Whitney Green
- Resource Manager :
- Ryan Dunstan
- Senior Producer :
- Lauren Galanides
- Edit Lead :
- Pat Blumer
- Assistant Editor :
- Sho Kellam
- Assistant Editor :
- Rachel Hamburger
- Production Company :
- O Positive
- Director :
- Jim Jenkins
- Executive Producer :
- Marc Grill
- DP :
- Vince Vennitti
- Production Designer :
- Toni Barton
- Post Production :
- Company3
- Colorist :
- Tim Masick
- Color Producer :
- Ryan Moncrief
- Color Assistant :
- Stephen Winterhalter
- VFX :
- Parliament
- Creative Lead :
- Nathan Kane
- Creative Lead :
- Kathleen Kirkman
- Production :
- Anna Kravtsov
- Production :
- Kat Maidment
- Production :
- Sebastien Le Coz
- Sound :
- Barking Owl
- Sound Designer & Mixer :
- Elizabeth McClanahan
- Executive Producer :
- Ashley Benton
- Associate Producer :
- Jenna Pangilinan
- Creative Director :
- Kelly Bayett
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