A Remote Peruvian Village Gets Light -- Thanks to This Innovative 'Plant Lamp'

Latest UTEC and FCB Mayo Project Harnesses Photosynthesis

Published On
Nov 06, 2015

Editor's Pick

Peru's Universidad de Ingeniería and Tecnología (UTEC) and its agency FCB Mayo rare known for using water to create environmentally-conscious marketing efforts -- including the Water Purifying Billboard, the Air Orchard and the Water Generating Billboard. Their latest collaboration does something a little different though -- it harnesses the power of photosynthesis.

The Plant Lamp project sees them create the "Plant Lamp" system, which converts nutrients from plants into energy that is stored in a conventional battery. This energy storage allows the lamp to shine without another energy source for up to two hours a day. As seen in this video, UTEC and FCB Mayo brought 10 lamps to Nuevo Saposoa, a region of Peru that has little to no access to electricity.

Credits

Date
Nov 06, 2015
Brand:
UTEC
Client:
UTEC
Agency:
FCB Mayo-Peru
Chief Creative Officer:
Humberto Polar
Executive Creative Director:
Flavio Pantigoso
Creative Director:
Daniel Sacroisky
Copywriter:
Silvia Angulo
Copywriter:
Richard Gervacio
Art Director:
Daniel Tomazini
Art Director:
Pietro Soldi
Below-the-Line Account Director:
Sandra Goicochea
Account Supervisor:
Max Torres
Account Executive:
Ximena Gonzlez
Production Supervisor:
Toms Corts
Head of Production:
Alonso Palomino
Production Company:
Sangre
Director:
Antonio Sarria
Director, Photography:
Antonio Sarria
Executive Producer:
Celia Barreda
Executive Producer:
Fiorella Casanova
Assistant of Director:
Pedro Zamalloa
Editor:
Pedro Zamalloa
Editor:
Rosana Samanamud
Post Producer:
Jorge Sabana
Post Producer:
Pedro Zamalloa
Audio Producer:
La Sonora
Client Approval:
Jessica Ruas Quartara

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Project Type