Summer's Eve : The V
It's time to get real about the V word.
Editor's Pick
A new campaign from Summer's Eve and The Richards Group would like to put the vagina on the map, or at least lift it to its rightful place in the English dictionary. With a dramatic cinema spot called 'The V,' which depicts strong females through the ages and recognizes the vagina as the center of civilization, Summer's Eve believes that once you understand the V's power, you'd be more willing to show it a little love.
The extended campaign also involves new product packaging and a logo redesign for the feminine hygiene brand, a microsite, That's Vaginal, and web video and an educational campaign called ID the V.
We applaud the effort. After all, do women really walk around asking their mothers about freshness?
Credits
- Date
- Jul 19, 2011
- Brand :
- Summer's Eve
- Client :
- Summer's Eve
- Agency :
- The Richards Group-Dallas
- Art Director/Writer :
- Terence Reynolds
- Art Director/Writer :
- Tina Johnson
- Production Company :
- House of Usher
- Director :
- Kinka Usher
- Executive Producer :
- Nancy Hacohen
- Director, Photography :
- John Toll
- Music :
- Primal Scream
- Sound Design :
- Primal Scream
- Editor :
- Tom Muldoon
- Editorial Company :
- Nomad
- Voiceover :
- Rajia Baroudi
- Voiceover :
- Margaret Easley
- Visual Effects and Animation :
- The Mill
- Colorist :
- Siggy Ferstl
- Agency Producer :
- JR Dixon
- Creative Director :
- Stan Richards
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