Finding your dream holiday with just one simple click

[ 31% revenue increase & 1 Dutch search award ]

Published On
Nov 08, 2019


The main objective of Vacanceselect is offering the best vacations, based on the personal wishes of the customer. But being active in 9 different countries and in 12 languages, having ten thousands of different ads and having to take into account the availability of the campsites, it is quite a kill to find the dream holiday easily.

For Vacanceselect, Dept created a campaign that called for finding your dream camping holiday with a simple click. By serving personalised ads in combination with personal landing pages, based on machine learning, we’ve created not only insights into the wishes of the customer, but also in the availability of the campsites. This way bookings can be made as easy as pie.

The campaign was responsible for a total revenue increase of 31%, with only a 2% increase in media budget, more than expected beforehand. Also, this case won a prestigious Dutch Search Award for the best project in travel industry!


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Nov 08, 2019
Director of Data & Intelligence:
Willem Blom

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