[ 11k app users in 2 months & 498k reach on social channels ]
Nov 08, 2019
Unravel Van Gogh is the updated version of the successful Touch van Gogh app. Numerous stories are hidden in and underneath the paint of Vincent van Gogh’s paintings. Unravel Van Gogh reveals what you cannot see with the naked eye: view Van Gogh’s paintings in even greater detail and discover the information concealed in and underneath the paint with the ‘Unravel Van Gogh’ web app.
Along with asking Dept to ‘modernise’ its Touch van Gogh 1.0 iPad application, the Van Gogh Museum was looking for a better way to reach the (young) target group with the new app.
Together with the Van Gogh Museum, they made a user-friendly design illustrating the story behind Vincent van Gogh and about his works in full glory. During the development process, Dept used innovative UX techniques and observed the highest accessibility standards. This ensured that all of the visitor’s attention went towards the protagonist of this interactive experience: Vincent van Gogh and his masterpieces.