Vanish : Vanish vs the Internet: Air Cannon Cricket
Vote for the worst stain ever.
Sep 12, 2012
Stain removal brands traditionally specialize in ads that challenge the product to remove impossible marks; now Vanish NapiSan Australia is letting social media users decide what stains it should attempt to whiten. Through Sydney agency Holler, the Reckitt Benckiser-owned brand is running a Facebook based campaign in which fans can suggest over-the-top stain challenges and vote on stains to be removed. The first stunt was to fire beetroot out of an air-cannon at a cricketer, (shown here) and two more challenges will follow. The campaign will culminate in a live stunt.