Vanish : Vanish vs the Internet: Air Cannon Cricket
Vote for the worst stain ever.
Published On
Sep 12, 2012
Editor's Pick
Stain removal brands traditionally specialize in ads that challenge the product to remove impossible marks; now Vanish NapiSan Australia is letting social media users decide what stains it should attempt to whiten. Through Sydney agency Holler, the Reckitt Benckiser-owned brand is running a Facebook based campaign in which fans can suggest over-the-top stain challenges and vote on stains to be removed. The first stunt was to fire beetroot out of an air-cannon at a cricketer, (shown here) and two more challenges will follow. The campaign will culminate in a live stunt.
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