The Publisher of Bestselling Author William Boyd's New Interactive Story? Land Rover
Tale of Danger and Intrigue Involves a Land Rover Defender

Editor's Pick
Bestselling British author William Boyd ("Any Human Heart," "Waiting for Sunrise") has teamed up with Land Rover to launch an interactive story, "The Vanishing Game," that weaves a narrative involving its brand into one of the author's trademark tales of danger and intrigue.
Hosted on Tumblr, the eight-chapter story is accompanied by atmospheric visuals, including photography and animation, as well as voice-over and music. The narrative concerns an out-of-work British actor who is offered the opportunity to earn 1,000 British Pounds in 24 hours for delivering a package from London to a small town in Scotland. He sets out on the trek in a Land Rover Defender -- and discovers that he has become embroiled in a scheme far more dangerous than he had anticipated.
Readers can interact with the narrative -- for example, scrolling over highlighted passages to see additional images, videos and other media supplied by Land Rover. In a crowdsourcing touch, Land Rover also curated content sent in by owners of its cars using the Twitter hashtag #WellStoried. The story is also available in ebook format via Amazon and Apple iBook.
The project is by Y&R New York, with the site produced by Tool of North America.
Credits
- Date
- Nov 12, 2014
- Client :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- Young & Rubicam-New York
- Production Company :
- Tool of North America
- Director :
- Alec Helm
- Managing Director :
- Oliver Fuselier
- Executive Producer :
- Lori Stonebraker
- Producer :
- Brian Quinlan
- Director, Photography :
- Mattias Nyberg
- Creative Director, Design :
- Matt Gase
- Tech Creative Director :
- Patrick Gunderson
- Associate Creative Director :
- Clay Weishaar
- Production Designer :
- Yuee Seo
- Lead Developer :
- Simon Lindsay
- Developer :
- Josh Beckwith
- Motionographer :
- Seth Benson
- Music :
- Plan8
- Interactive Senior Producer :
- Norma Kwee
- Head of Digital Production :
- Joy Kuraitis
- Managing Partner of Digital :
- Dustin Callif
- Post Production Company :
- Whiskey Tango Foxtrot
- Executive Producer :
- Matt Winkel
- Lead Editor :
- Arash Ayrom
- Senior Post Producer :
- Heidi Zadok
- Line Producer :
- Sheri Patterson
- Post Production Coordinator :
- Chloe Bean
- Author :
- William Boyd
- Chief Creative Officer :
- Jim Elliott
- Creative :
- Marc Sobier
- Creative :
- Greg Farley
- Creative :
- Carlos Savage
- Executive Director, Content Production :
- Letitia Jacobs
- Executive Producer :
- Craig Jelniker
- Digital Producer :
- Amy Chuang
- Production :
- MTP
- Concept Artist :
- Lynn Hye Ryoung Yang
Need a credit fix? Contact the Creativity Editors
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