Best of 2015 #8 Print/OOH/Design: Bruce Jenner Comes Out As Caitlyn Jenner on Vanity Fair's July Cover

'I'm Free,' Says Former Olympian of His Photo Shot by Annie Leibovitz

Published On
Jun 01, 2015

Editor's Pick

Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At #8 in Print/OOH/Design, Vanity Fair's July cover unveiling Caitlyn Jenner seized on a cultural moment that many were anticipating -- and became one itself.

Original Story:

Bruce Jenner comes out as Caitlyn Jenner on the July cover of Vanity Fair. Following his ABC interview with Diane Sawyer in April, the former Olympian appears as his new, female self in an image shot by Annie Leibovitz.

Aftes his athletic success, in his later life Mr. Jenner came to be known as the bumbling, grumbling paternal figure on "Keeping Up With the Kardashians." After completing, apparently, full gender reassignment surgery, the new Ms. Jenner is poised to become an even more compelling celebrity.

In Vanity Fair's "Behind the Scenes" video, Ms. Jenner said, "As soon as the Vanity Fair cover comes out, I'm free."

The cover set the internet abuzz yesterday, but will that excitement carry over to the newsstands?


Jun 01, 2015
Vanity Fair
Vanity Fair
Annie Liebovitz

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