These striking ads link frequent flyer behavior to world affairs
Noma Bar-illustrated campaign for Virgin Australia's Velocity loyalty scheme taps into Trump, Brexit and more
Editor's Pick
Renowned designer Noma Bar has brought his inimitable silhouette style to a new campaign for Virgin Australia's frequent flyer program, Velocity, that references topics such as Trump and Brexit.
Created by CHE Proximity, the outdoor and press ads plays on surprising insights about how Australians are spending (or not spending) their loyalty points.
For example, to illustrate that more flyers are going to Europe than Britain using their points, the design shows Boris Johnson getting kicked in the face by a boot. And to show that "Asia trumps America," there's an image that mimics Donald Trump being picked up by chopsticks. Other more local examples include "Millionaires migrate to Queensland," with the millionaires morphed into the tails of whales, to illustrate that Australia's Gold Coast is home to the most points millionaires.
“We found some interesting insights linking topics that are culturally trending with the habits of our members," said Dean Chadwick, Velocity Chief Marketing Officer explains in a statement. "We explored this, and struck gold. Our challenge was to then find an entertaining, uniquely Virgin way to promote our program and we hope this makes our members smile.”
Credits
- Date
- Oct 30, 2019
- Client :
- Velocity
- Agency :
- CHE Proximity
- Chief Marketing Officer :
- Dean Chadwick
- Head of Customer Marketing :
- Steve Baird
- Innovation Lead :
- Ella Gowland
- Modelling and Insight Specialist :
- Tracy Lam
- Chief Creative Officer :
- Ant White
- Creative Director :
- Ashley Wildling
- Creative Director :
- Daniel Davison
- Senior Designer :
- Vanessa Saporito
- Chief Strategy Officer :
- David Halter
- Chief Media Officer :
- Ben Sheppard
- Head of Media :
- Daniel Bradley
- Media Product Executive :
- Cam Toohey
- Investment Manager :
- Elizabeth Lonsdale
- Client Partner :
- Katie Dally
- Group Account Director :
- Sam McGown
- Senior Account Manager :
- Laura Eagleton
- Account Manager :
- Brandon Rahme
- Production Company :
- Dutch Uncle Agency
- Founder :
- Helen Cowley
- Senior Agent :
- Joel Minter
- Illustrator :
- Noma Bar
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