Renowned designer Noma Bar has brought his inimitable silhouette style to a new campaign for Virgin Australia's frequent flyer program, Velocity, that references topics such as Trump and Brexit.
Created by CHE Proximity, the outdoor and press ads plays on surprising insights about how Australians are spending (or not spending) their loyalty points.
For example, to illustrate that more flyers are going to Europe than Britain using their points, the design shows Boris Johnson getting kicked in the face by a boot. And to show that "Asia trumps America," there's an image that mimics Donald Trump being picked up by chopsticks. Other more local examples include "Millionaires migrate to Queensland," with the millionaires morphed into the tails of whales, to illustrate that Australia's Gold Coast is home to the most points millionaires.
“We found some interesting insights linking topics that are culturally trending with the habits of our members," said Dean Chadwick, Velocity Chief Marketing Officer explains in a statement. "We explored this, and struck gold. Our challenge was to then find an entertaining, uniquely Virgin way to promote our program and we hope this makes our members smile.”