These striking ads link frequent flyer behavior to world affairs

Noma Bar-illustrated campaign for Virgin Australia's Velocity loyalty scheme taps into Trump, Brexit and more

Published On
Oct 30, 2019

Editor's Pick

Renowned designer Noma Bar has brought his inimitable silhouette style to a new campaign for Virgin Australia's frequent flyer program, Velocity, that references topics such as Trump and Brexit. 

Created by CHE Proximity, the outdoor and press ads plays on surprising insights about how Australians are spending (or not spending) their loyalty points.

For example, to illustrate that more flyers are going to Europe than Britain using their points, the design shows Boris Johnson getting kicked in the face by a boot. And to show that "Asia trumps America," there's an image that mimics Donald Trump being picked up by chopsticks. Other more local examples include "Millionaires migrate to Queensland," with the millionaires morphed into the tails of whales, to illustrate that Australia's Gold Coast is home to the most points millionaires. 

“We found some interesting insights linking topics that are culturally trending with the habits of our members," said Dean Chadwick, Velocity Chief Marketing Officer explains in a statement. "We explored this, and struck gold. Our challenge was to then find an entertaining, uniquely Virgin way to promote our program and we hope this makes our members smile.”



Oct 30, 2019
Client :
Agency :
CHE Proximity
Chief Marketing Officer :
Dean Chadwick
Head of Customer Marketing :
Steve Baird
Innovation Lead :
Ella Gowland
Modelling and Insight Specialist :
Tracy Lam
Chief Creative Officer :
Ant White
Creative Director :
Ashley Wildling
Creative Director :
Daniel Davison
Senior Designer :
Vanessa Saporito
Chief Strategy Officer :
David Halter
Chief Media Officer :
Ben Sheppard
Head of Media :
Daniel Bradley
Media Product Executive :
Cam Toohey
Investment Manager :
Elizabeth Lonsdale
Client Partner :
Katie Dally
Group Account Director :
Sam McGown
Senior Account Manager :
Laura Eagleton
Account Manager :
Brandon Rahme
Production Company :
Dutch Uncle Agency
Founder :
Helen Cowley
Senior Agent :
Joel Minter
Illustrator :
Noma Bar

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