MINI : Vending Machine

MINI-themed outdoor fun.

Published On
Dec 08, 2010

Editor's Pick

MINI Canada teamed with Taxi2 on MINI Vending Machine, an interactive outdoor projection promoting the brand's 2011 lineup. Passersby input codes in their mobile phones to trigger the display, which will show users' selected vehicles in a variety of animated scenarios. Users then get personalized SMS messages to click through to MINI's mobile page and become a Facebook fan.