Venus and Serena Williams elevate tennis—and each other—in Nike's new ad

Spot breaks in time for U.S. Open

Published On
Aug 31, 2020

Editor's Pick

The U.S. Open kicks off today, with Venus and Serena Williams both competing and the latter making a bid for her 24th Grand Slam singles title. To mark it, Nike this weekend released a highly emotional spot featuring the two sisters.

The ad, "You Can't Stop Sisters," appeared on the stars’ Instagram channels. It focuses on how the media has always played up the competition between the two siblings but suggests an alternative narrative: that both were furthering the causes of women's sport and racial equality. It’s narrated by Venus Williams, who says: “Ever since we were little girls, you’ve compared us to each other,” and ends by pointing out “It’s funny. You saw two tennis players trying to win a game. We saw two sisters changing it.”

The Williams sisters also appeared in the USTA’s “Be Open” campaign, which debuted last week and focused on the themes of racial justice and equality.

For more on what to expect at the fanless U.S. Open this year, check out Ad Age’s report by E.J. Schultz.

Credits

Date
Aug 31, 2020
Client :
Nike
Agency :
Wieden & Kennedy-Portland
VP Global Brand Creative :
Gino Fisanotti
Creative Director Brand Defining :
Alex Lopez
Senior Director :
Andy Whiteside
Director :
Bill Maginnis
Director :
Bradley Firth
Studio Manager Brand Defining :
Janine Engel
Creative Director :
Alberto Ponte
Creative Director :
Ryan O’Rourke
Copywriter :
Alex Romans
Art Director :
Caitlin Alexander
Art Director :
Miguel Gonzalez
Head of Production :
Matt Hunnicutt
Executive Producer :
Jake Grand
Executive Producer :
Krystle Mortimore
Producer :
Mauricio Granado
Business Affairs :
Laura Caldwell
Business Affairs :
Maggie Harasyn
Director of Business Affairs :
Amber Lavender
Group Brand Director :
Andre Gustavo
Brand Director :
Kate Rutkowski
Brand Manager :
Paanii Annan
Brand Executive :
Jon Vaughan
Group Strategy Director :
Paula Bloodworth
Strategist :
AJ Blumenthal
Group Media Director :
Daniel Sheniak
Group Media Director :
Reme DeBisschop
Associate Media Director :
Emily Dalton
Media :
Vivian Zhang
Media :
Graham Wallace
Media :
Kallie Tenzeldam
Media :
Claudia Iraheta
Creative Operations Manager :
David Ramirez
Integrated Traffic Manager :
Sabrina Reddy
Integrated Traffic Manager :
Billy Mucha
Executive Design Producer :
Alicia Kuna
Design Producer :
Michael Frediani
Designer :
Joan Comellas
Designer :
Charlie Hilton
Editorial :
Joint
Editor :
Tommy Harden
Assistant Editor :
Andrea Seider
Post Producer :
Patrick Lewis
Executive Producer :
Leslie Carthy
VFX Company :
A52
VFX Supervisor :
Patrick Murphy
Lead Flame Artist :
Dan Ellis
Online Editor :
Sam Kolber
Online Editor :
John Valle
VFX Producer :
Maura Murphy
Head of Production :
Stacy Kessler-Aungst
VFX Executive Producer :
Kim Christensen
VFX Executive Producer :
Patrick Nugent
Managing Director :
Jennifer Sofio Hall
Color Studio :
A52
Colorist :
Gregory Reese
Color Assist :
Corey Martinez
Color Assist :
Dylan Bursick
Producer :
Jenny Bright
Executive Producer :
Thatcher Peterson
Design Studio :
Elastic
Animator :
Trix Taylor
Producer :
Paul Makowski
Associate Producer :
Megan Rodriguez
Deputy Head of Production :
Zach Wakefield
Head of Production :
Kate Berry
Executive Producer :
Luke Colson
Mix Company :
Lime
Audio Mixer :
Rohan Young
Executive Producer :
Susie Boyajan
Music Composition :
Walker
Senior Executive Producer :
Sara Matarazzo
Executive Producer :
Stephanie Pigott
Producer :
Danielle Soury

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