Venus and Serena Williams elevate tennis—and each other—in Nike's new ad
Spot breaks in time for U.S. Open
Editor's Pick
The U.S. Open kicks off today, with Venus and Serena Williams both competing and the latter making a bid for her 24th Grand Slam singles title. To mark it, Nike this weekend released a highly emotional spot featuring the two sisters.
The ad, "You Can't Stop Sisters," appeared on the stars’ Instagram channels. It focuses on how the media has always played up the competition between the two siblings but suggests an alternative narrative: that both were furthering the causes of women's sport and racial equality. It’s narrated by Venus Williams, who says: “Ever since we were little girls, you’ve compared us to each other,” and ends by pointing out “It’s funny. You saw two tennis players trying to win a game. We saw two sisters changing it.”
The Williams sisters also appeared in the USTA’s “Be Open” campaign, which debuted last week and focused on the themes of racial justice and equality.
For more on what to expect at the fanless U.S. Open this year, check out Ad Age’s report by E.J. Schultz.
Credits
- Date
- Aug 31, 2020
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- VP Global Brand Creative :
- Gino Fisanotti
- Creative Director Brand Defining :
- Alex Lopez
- Senior Director :
- Andy Whiteside
- Director :
- Bill Maginnis
- Director :
- Bradley Firth
- Studio Manager Brand Defining :
- Janine Engel
- Creative Director :
- Alberto Ponte
- Creative Director :
- Ryan O’Rourke
- Copywriter :
- Alex Romans
- Art Director :
- Caitlin Alexander
- Art Director :
- Miguel Gonzalez
- Head of Production :
- Matt Hunnicutt
- Executive Producer :
- Jake Grand
- Executive Producer :
- Krystle Mortimore
- Producer :
- Mauricio Granado
- Business Affairs :
- Laura Caldwell
- Business Affairs :
- Maggie Harasyn
- Director of Business Affairs :
- Amber Lavender
- Group Brand Director :
- Andre Gustavo
- Brand Director :
- Kate Rutkowski
- Brand Manager :
- Paanii Annan
- Brand Executive :
- Jon Vaughan
- Group Strategy Director :
- Paula Bloodworth
- Strategist :
- AJ Blumenthal
- Group Media Director :
- Daniel Sheniak
- Group Media Director :
- Reme DeBisschop
- Associate Media Director :
- Emily Dalton
- Media :
- Vivian Zhang
- Media :
- Graham Wallace
- Media :
- Kallie Tenzeldam
- Media :
- Claudia Iraheta
- Creative Operations Manager :
- David Ramirez
- Integrated Traffic Manager :
- Sabrina Reddy
- Integrated Traffic Manager :
- Billy Mucha
- Executive Design Producer :
- Alicia Kuna
- Design Producer :
- Michael Frediani
- Designer :
- Joan Comellas
- Designer :
- Charlie Hilton
- Editorial :
- Joint
- Editor :
- Tommy Harden
- Assistant Editor :
- Andrea Seider
- Post Producer :
- Patrick Lewis
- Executive Producer :
- Leslie Carthy
- VFX Company :
- A52
- VFX Supervisor :
- Patrick Murphy
- Lead Flame Artist :
- Dan Ellis
- Online Editor :
- Sam Kolber
- Online Editor :
- John Valle
- VFX Producer :
- Maura Murphy
- Head of Production :
- Stacy Kessler-Aungst
- VFX Executive Producer :
- Kim Christensen
- VFX Executive Producer :
- Patrick Nugent
- Managing Director :
- Jennifer Sofio Hall
- Color Studio :
- A52
- Colorist :
- Gregory Reese
- Color Assist :
- Corey Martinez
- Color Assist :
- Dylan Bursick
- Producer :
- Jenny Bright
- Executive Producer :
- Thatcher Peterson
- Design Studio :
- Elastic
- Animator :
- Trix Taylor
- Producer :
- Paul Makowski
- Associate Producer :
- Megan Rodriguez
- Deputy Head of Production :
- Zach Wakefield
- Head of Production :
- Kate Berry
- Executive Producer :
- Luke Colson
- Mix Company :
- Lime
- Audio Mixer :
- Rohan Young
- Executive Producer :
- Susie Boyajan
- Music Composition :
- Walker
- Senior Executive Producer :
- Sara Matarazzo
- Executive Producer :
- Stephanie Pigott
- Producer :
- Danielle Soury
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