Take Selfies and Order Pizza in Minecraft With Verizon's In-Game Smartphone

You Can Also Browse the Web Without Leaving the Game

Published On
Dec 09, 2015

Editor's Pick

As any ten-year-old will tell you, you can do a whole bunch of practical things in Minecraft, inculding ride horses, light fires and construct underwater fortresses. But until now, you haven't been able to do that everyday activity: use a smartphone. Verizon and Wieden & Kennedy decided to remedy this by building the first working smartphone in Minecraft.

The phone can essentially connect to the real world without leaving the game. The system includes custom functionality that lets players browse the Internet, make video calls and create a selfie stick to send an MMS selfie to a friend. Verizon invited Minecraft experts SethBling and CaptainSparklez to beta test and show how they would use these features in demo videos. It also hosted a live stream this week with YouTube educator MatPat, who ordered a pizza and set out to achieve the "world's largest selfie from Minecraft."

The aim of this is not just to be clever but actually to help diehard Minecraft players; the open-source libraries can be used by players themselves if they know how to write code. The project is part of Verizon's Better Matters campaign, which launched earlier this year aiming to make a difference in people's lives by improving the connections that matter to them.

Credits

Date
Dec 09, 2015
Brand:
Verizon
Client:
Verizon
Agency:
Wieden & Kennedy-Portland
Creative Director:
Jason Kreher
Creative Director:
Aaron Allen
Design Director:
Guy Featherstone
Creative Technology Director:
Nilesh Ashra
Experience Design Director:
Oonie Chase
Art Director:
Chuck Carlson
Technology Lead:
Grant Thomas
Executive Interactive Producer:
Patrick Marzullo
Interactive Producer:
Tricia Huetig
Strategic Planning:
Amber Higgins
Strategic Planning:
Zack Jerome
Strategic Planning:
Sarah Biedak
Comms Planning:
Kelsey Dean
Account Management:
Trish Adams
Account Management:
David Newsome
Account Management:
Dave Hubbard
Account Management:
Marcelina Ward
Project Management:
Jennifer Dodds
Engineer:
Grant Thomas
Engineer:
James Steele
Engineer:
Lucas Rondenet
Engineer:
Ryan Kee
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Joe Staples
Design Partner:
Blockworks
President:
James Delaney
Architecture Design:
Nicole Selis
Video Creator:
Seth Bling
Video Creator:
Captain Sparkelz
Live Video Creator:
Aureylian
Live Video Creator:
DireWolf20
Live Video Creator:
MatPat

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