Where Is R2-D2? Verizon Starts a Droid Hunt to Celebrate Star Wars Day

Stalk Jawas to Win Prizes

Published On
May 04, 2015

Editor's Pick

To celebrate May 4, better known in nerd world as Star Wars Day, Verizon has started a social media droid hunt #CapturetheDroid in New York City and across the States.

A series of cute films including the above, this and this one, promote the hunt and show how Jawas have captured our favorite droid, R2-D2 and are threatening to sell him to the Empire. It's up to fans to find him by following @VerizonWireless on Twitter, where they can pick up clues. When they think they know where he is, they can input the info on a dedicated site for a chance to win exclusive Star Wars goods, Droid Turbo devices and even a trip ot Comic-Con in San Diego.

The campaign is also being supported by wild posting and events in NYC.

Credits

Date
May 04, 2015
Brand:
Verizon
Client:
Verizon
Agency:
McGarryBowen-New York
Chief Creative Officer:
Mark Koelfgen
Executive Creative Director:
Cliff Skeete
Creative Director:
Pete Williams
Associate Creative Director:
Michael Camarra
Associate Creative Director:
Laz Marquez
Senior Copywriter:
Peter Min
Copywriter:
Grant Cohen
Art Director:
Alex Shelley
Managing Director, Content Production:
Dante Piacenza
Director, Content for Emerging Platforms:
Paisley McCaffery
Producer Assistant:
Lauren Lampasi
Managing Director:
Liz Whittaker
Senior Digital Producer:
Toni Hsu
Senior Digital Producer:
David Kincaid
Junior Digital Producer:
Cara Gibson
Executive Planning Director:
Kim Bates
Group Planning Director:
Natalie Puccio
Associate Strategy Director:
Tziona Katz
Brand Planner:
Wei Wong
Group Director, Marketing Science:
Klaus Schlechner
Senior Analyst:
Nicole Murakami
Analyst:
Tani Hochestein

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Project Type