James Franco Narrowly Escapes Death (in This Verizon Wireless Droid Turbo Ad)

McGarryBowen New York Seeded This Campaign With Oblique YouTube Videos

Published On
Oct 29, 2014

Editor's Pick

To launch the Motorola Droid Turbo, Verizon Wireless teamed up with McGarryBowen New York for this new ad starring James Franco. For roughly half of the 60-second spot, the "Spring Breakers" actor is in free-fall (shown in slow-mo), having just stumbled off the roof of a skyscraper. Fortunately, he's got his speedy Droid Turbo with him, which helps him make efficient use of his, uh, down time (the soundtrack -- Bahamas' "All the Time" -- is a nice touch) and ultimately save himself. If you follow @JamesFrancoTV, you may have already seen a few oblique teasers -- "James Franco, the Bike Phantom," "James Franco Inhales His Coffee" and "James Franco Is a Folding Machine" -- over the past couple of days. The unifying theme between those YouTube videos and the TV commercial above: James Franco is crazy fast, just like his Droid Turbo.

Credits

Date
Oct 29, 2014
Brand:
Verizon
Client:
Verizon
Agency:
McGarryBowen-New York
Executive Creative Director:
Russell Lambrecht
Associate Creative Director, Art Director:
Jody Zom
Associate Creative Director, Copywriter:
Jessica Zalaznick
Executive Producer:
Leelee Groome
Managing Director:
Will Townsend
Production Company:
Rattling Stick
Director:
Daniel Kleinman
Visual Effects:
Framestore
Editor:
Steve Gandolfi
Music Executive Producer:
Stephanie Diaz-Matos
Managing Director:
Naren Sanghrajka
Account Director:
Joey Ziarko
President:
Johnnie Frankel
Editorial House:
Cut and Run
Visual Effects Supervisor:
Theo Jones
Compositing Supervisor:
Martin Lazaro
Senior Visual Effects Producer:
Leah Garner
Audio Producer:
Sonic Union
Co-Founder/Engineer:
Steve Rosen
Music:
Bahamas All the Time

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Project Type