A Family Lives in a Half a House in Latest Verizon FIOS Spot

Latest Spot From McCann Illustrates Faster Upload and Download Speeds

Published On
Jan 23, 2017

Editor's Pick

In the latest Verizon FIOS spot promoting its faster internet speeds, a family lives in a quirky "half a house."

That means that everything is half the speed and width of a normal house -- something illustrated by scenes of a girl brushing her teeth in a tiny bathroom, for example, with a specially constructed hole for her elbow, or a boy opening drawers that double as stairs as they have "half the closet space." (We're told the inside of the half house was specially constructed for the spot, created by McCann New York and directed by Kevin Thomas at Thomas Thomas.)

The point of all this is that, although they have a half a house, with FIOS, the family have equal upload and download speed with their internet -- and they think that not to have that would be weird.

It follows another slickly put-together spot in the campaign that broke last week, finding lots of ways to illustrate the speed of Verizon FIOS.

Credits

Date
Jan 23, 2017
Brand:
Verizon FiOS
Client:
Verizon FiOS
Agency:
McCann-New York
Music:
Found Objects Music Production
Director:
Kevin Thomas
Agency:
McCann New York
Executive Creative Director:
Chris Mitton
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Group Creative Director:
Sherrod Melvin
Group Creative Director:
Jeremy Pippenger
Director, Broadcast Production:
Michele Ferone
Production Company:
Thomas Thomas Films
Group Account Director:
Dina Hovanessian
Account Director:
Dave Ashley
Chief Marketing Officer:
Diego Scotti
Vice President, Brand Creative Marketing:
Geoff Walls
Brand:
Sandra Ciconte
Group Manager:
Rachel Schirmer
Brand Manager:
Michael Shapiro
Senior Manager of Broadcast Production:
Valerie Light
Executive Creative Director:
Caprice Yu
Senior Art Director:
Rick Cohen
Copywriter:
Peter Sherer
Integrated Producer:
Lauren Bauder
Account Supervisor:
Chris Chew
Editor:
Dave Koza
Editorial Company:
Mackenzie Cutler
Graphics:
Method
Visual Effects Supervisor:
Marko Forker
Color:
Company 3
Colorist:
Tim Masick
Sound Engineer:
Paul Weiss
Sound Director:
Sonic Union
Media Agency:
VM1/Zenith

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