In the latest Verizon FIOS spot promoting its faster internet speeds, a family lives in a quirky "half a house."
That means that everything is half the speed and width of a normal house -- something illustrated by scenes of a girl brushing her teeth in a tiny bathroom, for example, with a specially constructed hole for her elbow, or a boy opening drawers that double as stairs as they have "half the closet space." (We're told the inside of the half house was specially constructed for the spot, created by McCann New York and directed by Kevin Thomas at Thomas Thomas.)
The point of all this is that, although they have a half a house, with FIOS, the family have equal upload and download speed with their internet -- and they think that not to have that would be weird.
It follows another slickly put-together spot in the campaign that broke last week, finding lots of ways to illustrate the speed of Verizon FIOS.