Verizon: Turn Your Cell Phone Off Over the Holidays Sometimes, Will Ya?

Ad's Message: Spend Quality Time With Your Family Instead of Your Phone

Published On
Dec 04, 2015

Editor's Pick

In this TV commercial for Verizon out of Wieden & Kennedy Portland, we see members of an extended family hitting the road for the holidays. From the start, director John Hilcoate gently captures the stress -- the last-minute packing, the kids fighting in the back seat of the car, the traffic -- of the season. But then, of course, there's the joy of everyone arriving and coming together. Theodore Shapiro's song "I'm Right Here" sets the tone perfectly.

Even better, at the end of the spot there's a subtle surprise: We see a family member power down a smart phone. A voiceover (Catherine Keener) explains, "This time of year, it's good to have America's most reliable network -- from the moment you need it... until the moment you don't."

There you have it: Even Verizon thinks we should try to spend more time with our families and less time with our phones during the holidays -- and they actually just showed us how.

Credits

Date
Dec 04, 2015
Brand:
Verizon
Client:
Verizon
Agency:
Wieden & Kennedy-Portland
Creative Director:
Aaron Allen
Creative Director:
Jason Kreher
Copywriter:
Alex Romans
Art Director:
John Dwight
Producer:
Kevin Diller
Producer:
Shannon Worley
Producer:
Endy Hedman
Production Company:
Stink USA
Director:
John Hillcoat
Executive Producer:
James Cunningham
Line Producer:
Aris McGarry
Director, Photography:
Dmitri Karakatsanis
Editorial Company:
Exile
Editor:
Kirk Baxter
Post Producer:
Rebecca Baker
Post Executive Producer:
CL Weaver
Visual Effects Company:
Saint
Visual Effects Supervisor:
Rob Trent
Flame Artist:
Miles Essmiller
Visual Effects Producer:
Kristina Thoegersen
Executive Producer:
Helen Park
Song:
"I'm Right Here" by Theodore Shapiro
Mix Company:
Eleven Sound
Mixer:
Jeff Payne

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Project Type