Verizon goes against Verizon to highlight its performance in the toughest of situations
Spots by The Community lift the lid on what goes on behind the scenes at the telco
Editor's Pick
A new campaign from Verizon illustrates how the company is constantly testing itself to be prepared for all situations, including holding its own disaster simulation days. One of two new spots created by The Community captures how the company recreates a disaster once a year at a facility in Perry, Georgia, in order to make sure it's ready in case the worst happens.
Another spot, below, shows how Verizon's field engineers constantly test its coverage in all areas of the country, from coastal paths to underground parking lots.
The campaign was produced via Partizan with directors Chris Cannucciari and Thomas Hilland helming the respective spots. Lifting the lid on all the behind-the-scenes activities that go into making the network ready to respond, it makes the point that "Nobody tests us like we test us." It's a side of what telcos do that, as consumers, we don't normally get to see.
Credits
- Date
- Oct 06, 2020
- Client :
- Verizon
- Agency :
- The Community
- CCO :
- Joaquin Molla
- Executive Creative Director :
- J. Sweeney
- Creative Director :
- R. Alvo-Zerega
- Creative Director :
- Marcus Kawamura
- EVP Head of Integrated Production :
- Laurie Malaga
- Executive Producer :
- Aymi Beltramo
- Executive Producer :
- Aymi Beltramo
- Associate Producer :
- Sarah Silberstein
- Senior Director of Business Affairs :
- Natalie Greenman
- Senior Business Affairs Manager :
- Daphne Papadopulos
- Traffic Manager :
- Stephen Williams
- EVP Managing Director :
- Benjamin Bittman
- Senior Account Director :
- Michelle Douglas
- Senior Account Director :
- Kathryn Ierubino
- Management Supervisor :
- Gala Moyal
- Brand Supervisor :
- Blake Eisenberg
- Senior Brand Associate :
- Kristen Paterno
- Managing Director :
- Julie Libera
- Performance Testing :
- Partizan Films
- Director :
- Thomas Hilland
- Director of Production :
- Isaac Bauman
- Producer :
- Laura Morris
- Executive Producer :
- Lisa Tauscher
- Emergency Testing :
- Hype Empire
- Director :
- Chris Cannucciari
- Executive Producer :
- Mitchel Elsen
- Producer :
- Carolina Bradilli
- Field Producer :
- Carol Mazzoni
- Director of Production :
- Fletcher Wolfe
- Director of Production 2nd Unit :
- Daniel Vergara
- Production :
- The Whitehouse Post
- Editor :
- Adam Marshall
- Editor :
- Devon Bradbury
- Assistant Editor :
- Paul Chung
- Executive Producer :
- Caitlin Grady
- Producer :
- Ryan Smith
- Production :
- MPC
- Executive Producer :
- Karena Ajamian
- Senior Producer :
- Stephanie Allis
- Creative Director :
- Claus Hansen
- Flame Lead :
- Claus Hansen
- Flame Lead :
- Kathleen Kirkman
- Flame Artist :
- Sean Anderson
- Flame Artist :
- Josh Pena
- Flame Artist :
- Adrien Servadio
- Flame Artist :
- Vincent Blin
- Production :
- CO3
- Senior Colorist :
- Sofie Borup
- Music :
- JSM Music
- CCO/CEO Co-Composer :
- Joel Simon
- VP/Executive Producer :
- Jeff Fiorello
- Producer :
- Norm Felker
- Producer :
- Andrew Manning
- Producer :
- Sharon Cha
- Co-Producer :
- Jason Krebs
- Production :
- The Makers Lab
- Senior Post Production Manager :
- Sharon Campos
- Senior Post Producer :
- Edwina Lantigua
- Senior Audio/Mixing Engineer :
- Jeannine Guenther
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