Verizon goes against Verizon to highlight its performance in the toughest of situations

Spots by The Community lift the lid on what goes on behind the scenes at the telco

Published On
Oct 06, 2020

Editor's Pick

A new campaign from Verizon illustrates how the company is constantly testing itself to be prepared for all situations, including holding its own disaster simulation days. One of two new spots created by The Community captures how the company recreates a disaster once a year at a facility in Perry, Georgia, in order to make sure it's ready in case the worst happens.

Another spot, below, shows how Verizon's field engineers constantly test its coverage in all areas of the country, from coastal paths to underground parking lots.

The campaign was produced via Partizan with directors Chris Cannucciari and Thomas Hilland helming the respective spots. Lifting the lid on all the behind-the-scenes activities that go into making the network ready to respond, it makes the point that "Nobody tests us like we test us."  It's a side of what telcos do that, as consumers, we don't normally get to see. 

 

 
 

Credits

Date
Oct 06, 2020
Client :
Verizon
Agency :
The Community
CCO :
Joaquin Molla
Executive Creative Director :
J. Sweeney
Creative Director :
R. Alvo-Zerega
Creative Director :
Marcus Kawamura
EVP Head of Integrated Production :
Laurie Malaga
Executive Producer :
Aymi Beltramo
Executive Producer :
Aymi Beltramo
Associate Producer :
Sarah Silberstein
Senior Director of Business Affairs :
Natalie Greenman
Senior Business Affairs Manager :
Daphne Papadopulos
Traffic Manager :
Stephen Williams
EVP Managing Director :
Benjamin Bittman
Senior Account Director :
Michelle Douglas
Senior Account Director :
Kathryn Ierubino
Management Supervisor :
Gala Moyal
Brand Supervisor :
Blake Eisenberg
Senior Brand Associate :
Kristen Paterno
Managing Director :
Julie Libera
Performance Testing :
Partizan Films
Director :
Thomas Hilland
Director of Production :
Isaac Bauman
Producer :
Laura Morris
Executive Producer :
Lisa Tauscher
Emergency Testing :
Hype Empire
Director :
Chris Cannucciari
Executive Producer :
Mitchel Elsen
Producer :
Carolina Bradilli
Field Producer :
Carol Mazzoni
Director of Production :
Fletcher Wolfe
Director of Production 2nd Unit :
Daniel Vergara
Production :
Whitehouse Post
Editor :
Adam Marshall
Editor :
Devon Bradbury
Assistant Editor :
Paul Chung
Executive Producer :
Caitlin Grady
Producer :
Ryan Smith
Production :
MPC
Executive Producer :
Karena Ajamian
Senior Producer :
Stephanie Allis
Creative Director :
Claus Hansen
Flame Lead :
Claus Hansen
Flame Lead :
Kathleen Kirkman
Flame Artist :
Sean Anderson
Flame Artist :
Josh Pena
Flame Artist :
Adrien Servadio
Flame Artist :
Vincent Blin
Production :
CO3
Senior Colorist :
Sofie Borup
Music :
JSM Music
CCO/CEO Co-Composer :
Joel Simon
VP/Executive Producer :
Jeff Fiorello
Producer :
Norm Felker
Producer :
Andrew Manning
Producer :
Sharon Cha
Co-Producer :
Jason Krebs
Production :
The Makers Lab
Senior Post Production Manager :
Sharon Campos
Senior Post Producer :
Edwina Lantigua
Senior Audio/Mixing Engineer :
Jeannine Guenther

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Project Type