So How Did Le Slip Francais Mannequin Leo's Road Trip Go?

French Lingerie Brand's Kickstarter Campaign Took Him Coast to Coast

Published On
Jun 03, 2015

Editor's Pick

Back in March, we reported on how French lingerie brand Le Slip Francais was raising the funds and publicity to open a boutique in California via a memorable mannequin love story.

"Very Love Trip" was the story of male mannequin, Leo, who was desperate to find his female love, Sherry, in L.A., having met her at Paris Fahsion Week. Le Slip Francais opened a Kickstarter to get Leo from New York to Los Angeles (and to open the store) via a road trip documented on social media.

This nicely-done follow up film, by agency BETC Paris, shows how the stunt suceeded in raising $30,000 to open the store, and of course in reuniting Leo with Sherry. But only after he'd had some fun, with junk food, Vegas and lots of female admirers on the way.

Credits

Date
Jun 03, 2015
Brand:
Le Slip Francais
Client:
Le Slip Francais
Agency:
BETC
Agency Management:
Marielle Durandet
Agency Management:
Francois Brogi
Agency Management:
Quentin Derviso
Creative Director:
Stephane Xiberras
Brand Management:
Guillaume Gibault
Brand Management:
Antoine Clemenceau
Brand Management:
Sarah Kanapa
Copywriter:
Guillaume Palmantier
Art Director:
Gaelle Richard
Art Director Assistant:
David Troquier
Art Director Assistant:
Severine Flamand
Traffic Director:
Marine Point
Production House:
Curveball Prod
Producer:
Edouard Le Scouarnec
Producer:
Antonin Romeuf

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Project Type