So How Did Le Slip Francais Mannequin Leo's Road Trip Go?
French Lingerie Brand's Kickstarter Campaign Took Him Coast to Coast
Editor's Pick
Back in March, we reported on how French lingerie brand Le Slip Francais was raising the funds and publicity to open a boutique in California via a memorable mannequin love story.
"Very Love Trip" was the story of male mannequin, Leo, who was desperate to find his female love, Sherry, in L.A., having met her at Paris Fahsion Week. Le Slip Francais opened a Kickstarter to get Leo from New York to Los Angeles (and to open the store) via a road trip documented on social media.
This nicely-done follow up film, by agency BETC Paris, shows how the stunt suceeded in raising $30,000 to open the store, and of course in reuniting Leo with Sherry. But only after he'd had some fun, with junk food, Vegas and lots of female admirers on the way.
Credits
- Date
- Jun 03, 2015
- Brand :
- Le Slip Francais
- Client :
- Le Slip Francais
- Agency :
- BETC
- Agency Management :
- Marielle Durandet
- Agency Management :
- Francois Brogi
- Agency Management :
- Quentin Derviso
- Creative Director :
- Stephane Xiberras
- Brand Management :
- Guillaume Gibault
- Brand Management :
- Antoine Clemenceau
- Brand Management :
- Sarah Kanapa
- Copywriter :
- Guillaume Palmantier
- Art Director :
- Gaelle Richard
- Art Director Assistant :
- David Troquier
- Art Director Assistant :
- Severine Flamand
- Traffic Director :
- Marine Point
- Production House :
- Curveball Prod
- Producer :
- Edouard Le Scouarnec
- Producer :
- Antonin Romeuf
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