Vi Agroforestry Programme : Tree Stem

Play roll-up.

Published On
Aug 25, 2011

Editor's Pick

Out of Pool Stockholm is this interactive print ad that illustrates how thick a tree stem can get in just six months. The ad is for the Vi Agroforestry Programme to demonstrate the speed at which a certain species of tree grows. When you roll up the ad, you can feel in your hands how thick the stem can get. In six months, the tree is big enough to bear fruit and sustain life for animals and humans in East Africa.

You can "plant" your own tree for just 2 Euro to help continue to feed those families.

Credits

Date
Aug 25, 2011
Brand:
Vi Agroforestry Programme
Client:
Vi Agroforestry Programme
Agency:
Pool-Stockholm
Art Director:
Johan Pdra
Copywriter:
Ulf Rnnbck
Final Art:
Emma Sandler
Retouch:
Patrik Zachrisson

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Project Type