The marketing behind Target's new line with Victoria Beckham -- its latest designer collaboration -- pays tribute to her Posh Spice roots in a new spot from Mother N.Y. Produced by New Light Films, the ad features women and children clothed in the new apparel dancing around in backdrops of greenery and snow -- but it's made even more fun by the soundtrack -- "Spice Up Your Life," a Spice Girls hit from the '90s. The cast includes models Candice Huffine and Sasha Pivovarova and her daughter Mia Isis Vishnyakov.
Singer-turned-model-turned-designer Beckham promoted the new video Wednesday on her social media feeds. The new collaboration drops April 9.