Ballerinas and Ballerinos Show off Victory Dances in PlayStation Spots
BBH and New York City Ballet Present Moments Gamers May (or May Not) Recognize
Nov 19, 2014
PlayStation debuted this series of spots on its "Greatness Awaits" website. The "Victory Dance" campaign, by BBH New York, features some of the New York City Ballet's finest performing dramatic interpretations of gaming feats. Each ad represents an iconic PlayStation genre, ranging from war games and space invasions to cops-and-robbers and sports (including basketball, soccer and football.)
In each one, dancers execute beautiful choreography before shifting into instinctive victory dances -- all evoking excitement or lording their triumphs over their opponents. This one in particular conjures visions of basketball player LeBron James.