Airbnb's Global Campaign Celebrates the Wonders of Local Culture
'Views' Takes Would-Be Globe-Trotters to Five Countries Through Eyes of Hosts
Editor's Pick
Airbnb today unveiled its first-ever global campaign titled "Views," created by its agency of record Pereira & O'Dell and directed by Tool of North America's Alma Har'el.
The 60-second short celebrates the richness of local culture one can experience when booking their travels via the lodging website.
Through the eyes of Airbnb hosts in 16 accommodations around the world, viewers are treated to magnificent views overlooking the Indian Ocean, a houseboat with a porthole peek at the Mediterranean Sea and a Reykjavic, Iceland view of sandy beaches and snow-topped mountains.
From a look into the countryside where live chickens are heard clucking away to fireworks that blaze outside a window in a European city, the campaign aims to show the unique and glorious journey of immersing one's self in another's culture.
The campaign is set to run in the U.S. and 8 countries across Europe and Asia, including the UK, Germany, France, Singapore, Korea, Japan, China, and Brazil and will be translated internationally by TBWA Worldwide.
It will also be placed in several online media platforms including AFAR, YouTube, Buzzfeed and BBC, in addition to Facebook and Twitter. AMC Theaters and Regal Cinemas will also run the commercial, as will airline companies JetBlue and Frontier.
Credits
- Date
- May 09, 2014
- Chief Creative Officer :
- PJ Pereira
- Vice President, and Executive Creative Director :
- Jaime Robinson
- Creative Director :
- Rafael Rizuto
- Creative Director :
- Eduardo Marques
- Art Director :
- Ben Sweitzer
- Copywriter :
- Chris Ryan
- Vice President, Client Services :
- Gary Theut
- Management Supervisor :
- Nidhi Chinai
- Vice President, Strategy :
- Nick Chapman
- Associate Strategy Director :
- Molly Cabe
- Associate Strategist :
- Beth Windheuser
- Associate Strategist :
- Sara Lezama
- Vice President, Media Strategy :
- Joshua Brandau
- Associate Media Director :
- Jasmine Summerset
- Digital Media Supervisor :
- Pete Fishman
- Associate Media Strategist :
- Katie McKinley
- Vice President, Production :
- Jeff Ferro
- Broadcast Producer :
- Bill Spangler
- Interactive Senior Producer :
- Erin Davis
- Senior Print Producer :
- James Sablan
- Business Affairs Director :
- Kallie Halbach
- Director :
- Alma Har'el
- Director, Photography :
- Alma Har'el
- Managing Director, Live Action/Executive Producer :
- Oliver Fuselier
- Producer :
- Christopher Leggett
- Editor :
- Stewart Reeves
- Assistant Editor :
- Luke McIntosh
- Editorial Producer :
- Alexandra Zickerick
- Executive Producer :
- Jennifer Sofio Hall
- Executive Producer :
- Megan Meloth
- Producer :
- Meredith Cherniack
- Producer :
- Scott Boyajan
- Flame Artist :
- Brendan Crockett
- Color Correction :
- Paul Yacono
- Sound Design :
- Johannes Hammers
- Mixer :
- Loren Silber
- Assistant Mixer :
- Patrick Navarre
- Queen :
- Susie Boyajan
- Composer/Arranger :
- Zach Shields
- Studio Engineer and Mixer :
- Alexander Burke
- Engineer :
- Chris Mullings
- String Players :
- Catherine Campion
- String Players :
- Paul Cartwright
- String Players :
- Chrysanthe Tan
- String Players :
- Kiara Perico
- String Players :
- Manoela Wunder
- String Players :
- Leah Metzler
- Choir Leader :
- Dedrick Bonner
- Singer :
- Maize Olinger
- Singer :
- Don
- Singer :
- Amanda Lunt
- Singer :
- Karly
- Singer :
- Ryan Shields
- Singer :
- Ricky
- Singer :
- Anika
- Singer :
- Zach Shields
- Singer :
- Ben Shields
- Trumpet :
- Danny Levin
- Percussion :
- Ryan Shields
- Percussion :
- Zach Shields
- Piano :
- Zach Shields
- Agency :
- Pereira O'Dell
- Production Company :
- Tool of North America
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