Dead Mice Become Stage Actors in Surreal Ads for Mouse Poison
Tomcat, Barton F Graf 9000 and Ringan Ledgwidge Make Rodent Control ... Memorable
Editor's Pick
Barton F. Graf 9000 and Tomcat have come up with an idea for making rodent control memorable -- and it's surreal. While perhaps not for the die-hard animal lover (fans of cute little mice, look away now), the ads play on the question of what to do with all those dead critters you've ended up with when your mouse bait is so effective. It's obvious -- Dead Mouse Theater. Combine that idea with a top-class director -- Ringan Ledwidge of Rattling Stick -- and you get some excellent puppet action from the rodent stiffs.
The Tomcat brand was acquired by Scotts Miracle-Gro in the Fall of 2013 and this is its first marketing campaign since. The agency created two other theatrical spots -- one tells the tale of of a city mouse, while the other gets a little Celtic and musical too.
Credits
- Date
- Oct 07, 2014
- Brand:
- Dead Mouse Theater
- Client:
- Dead Mouse Theater
- Agency:
- Barton F. Graf-New York
- Founder/Chief Creative Officer:
- Gerry Graf
- Executive Creative Director/Partner:
- Scott Vitrone
- Partner/Executive Creative Director:
- Ian Reichenthal
- Copywriter:
- Steve McElligott
- Copywriter:
- Nick Kaplan
- Copywriter:
- Mark Bielik
- Art Director:
- Jerome Marucci
- Art Director:
- Ross Fletcher
- Head of Integrated Production:
- Josh Morse
- Founding Partner/Chief Executive Offier:
- Barney Robinson
- Production Company:
- Rattling Stick
- Director:
- Ringan Ledwidge
- Executive Producer:
- Joe Biggins
- Producer:
- Tess Mitchell
- Producer:
- Patrick Bailey
- Director, Photography:
- Ray Coates
- Costume Designer:
- Rosa Dias
- Production Designer:
- Simon Davis
- Set Designer:
- Nick Abbott
- Puppeteer:
- Andy Heath
- Editorial:
- Work Editorial Inc
- Editor:
- Mark Edinoff
- Executive Producer:
- Erica Thompson
- Senior Producer:
- Sari Resnick
- Assistant Editor:
- Adam Witten
- Finishing:
- The Mill
- Visual Effects Producer:
- Rachael Trillo
- Telecine:
- Fergus McCall
- Telecine:
- Mikey Rossiter
- 2D Lead:
- Chris Sonia
- 2D Lead:
- Keith Sullivan
- 2D Assistant:
- Emily Bloom
- 2D Assistant:
- Molly Intersimone
- 2D Assistant:
- Anne Trotman
- 2D Assistant:
- Antoine Douadi
- 2D Assistant:
- Dae Yoon Kang
- 2D Assistant:
- Liz Berndt
- 3D Animation:
- Aran Quinn
- Audio Producer:
- Heard City
- Audio Engineer:
- Philip Loeb
- Audio Engineer:
- Evan Mangiamele
- Music:
- Butter Music and Sound
- Composer:
- Andrew Sherman
- Music Executive Producer:
- Ian Jeffreys
- Music Producer:
- Annick Mayer
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