Miracle Whip : Village

Too good to not be evil.

Published On
Feb 23, 2012

Editor's Pick

McGarryBowen Chicago shows that Miracle Whip is so delicious, it must be evil, in a pair of spots directed by Park Pictures' Joachim Back. Here, the tangy spread is depicted as too good to not be the product of some kind of black magic--at least so think the villagers in Scarlet Letter-inspired scenarios.

Credits

Date
Feb 23, 2012
Brand:
Miracle Whip
Client:
Miracle Whip
Agency:
mcgarrrybowen-Chicago
Director:
Joachim Back
Production Company:
Park Pictures
Chief Creative Officer:
Ned Crowley
Group Creative Director:
Dave Reger
Group Creative Director:
Michael Straznickas
Copywriter:
Tyler Campbell
Art Director:
Brant Herzer
Owner/Executive Producer:
Jackie Kelman
Music Producer:
Morgan Thoryk
Agency Producer:
Kate Juras
Head of Production:
Lisa Burke
Production Company:
Park Pictures
Director:
Joachim Back
Executive Producer:
Dinah Rodriguez
Line Producer:
Tim Kerrison
Director, Photography:
Jan Velicky
Editorial Company:
The Whitehouse
Editor:
Rick Lawley
Edit Producer:
Laurie Adrianopolo
Post Production:
MPC London & NY
Colorist:
Jean-Clement Soret
Flame Artist:
Evan Schoonmaker
Post Producer:
Mitch Stockwell
Music:
Soundtree London
Composer:
Oli Julian
Composer:
Nick Foster
Composer:
Peter Raeburn
Sound Design:
Henning Knoepfel
Sound/Mix:
Another Country Chicago
Sound Engineer:
David Gerbosi
Audio Producer:
Tim Konn
Audio Producer:
Cathi Fremer

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Project Type