Miracle Whip : Village

Too good to not be evil.

Published On
Feb 22, 2012

Editor's Pick

McGarryBowen Chicago shows that Miracle Whip is so delicious, it must be evil, in a pair of spots directed by Park Pictures' Joachim Back. Here, the tangy spread is depicted as too good to not be the product of some kind of black magic--at least so think the villagers in Scarlet Letter-inspired scenarios.


Feb 23, 2012
Brand :
Miracle Whip
Client :
Miracle Whip
Agency :
Director :
Joachim Back
Production Company :
Park Pictures
Chief Creative Officer :
Ned Crowley
Group Creative Director :
Dave Reger
Group Creative Director :
Michael Straznickas
Copywriter :
Tyler Campbell
Art Director :
Brant Herzer
Owner/Executive Producer :
Jackie Kelman
Music Producer :
Morgan Thoryk
Agency Producer :
Kate Juras
Head of Production :
Lisa Burke
Production Company :
Park Pictures
Director :
Joachim Back
Executive Producer :
Dinah Rodriguez
Line Producer :
Tim Kerrison
Director, Photography :
Jan Velicky
Editorial Company :
The Whitehouse Post
Editor :
Rick Lawley
Edit Producer :
Laurie Adrianopolo
Post Production :
MPC London & NY
Colorist :
Jean-Clement Soret
Flame Artist :
Evan Schoonmaker
Post Producer :
Mitch Stockwell
Music :
Soundtree London
Composer :
Oli Julian
Composer :
Nick Foster
Composer :
Peter Raeburn
Sound Design :
Henning Knoepfel
Sound/Mix :
Another Country Chicago
Sound Engineer :
David Gerbosi
Audio Producer :
Tim Konn
Audio Producer :
Cathi Fremer

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Project Type