You're a real man if you can build your own chairs, says furniture maker Tok & Stok in this spot out of DDB Brasil, which continues its "easy to assemble furniture" theme. Sumptously filmed in Prague, where production house Fulano Filmes and photographer Jan Velicky recreated an entire village from the 1700s, it features young men who are sent off on an "initiation trip". They return as heroes, bringing something with them: their own furniture.