#VineLions Asks You to Explain Your Work in Six Seconds
Jun 13, 2013
It's almost Cannes week, and that means it's time for case study upon case study, even for the simplest idea that doesn't need an overblown, over-produced video to explain it. AdLatina and a BBDO Argentina copywriter are questioning the need for such excess with #VineLions, which challenges agencies and marketers to explain their creative in six seconds or less. Of course, it's easier for work like DraftFCB's "Daily Twist" campaign to explain what it was all about in that short a period of time -- but can a huge stunt like Red Bull Stratos be boiled down so easily?