Gorila : Vintage App

Remember the good old days?

Published On
Nov 05, 2012

Editor's Pick

Portuguese gum brand Gorila is an old-school one, remembered favorably by people who are now pretty grown up. It hasn't even advertised in 20 years. To get people to start chewing it again, BAR Lisbon appealed to their memories, via a campaign that sought to bring back other relics from their youth -- arcade games. The agency's technologists re-did the games with an app that modernized them for gameplay on the smartphone, and promoted it via QR codes made of the vintage bubblegum flavor. When the code was scanned, the app/collection of vintage video games were downloaded onto smartphones. We especially like the case study film, shown here, which is created with the same aesthetic.

Credits

Date
Nov 05, 2012
Brand:
Gorila
Client:
Gorila
Agency:
BAR-Lisbon
Chief Creative Officer:
Diogo Anahory
Chief Creative Officer:
Jose Bomtempo
Creative:
Marco
Creative:
Nora
Photo:
Heitor Studio
3D:
Illusive

Need a credit fix? Contact the Creativity Editors

Project Type