This January, ads for gyms are certainly getting more interesting as they compete for a share of our New Year's resolutions. Equinox chose to go down the provocative route while this online ad from the U.K.'s Virgin Active is just mischievous (and a little naughty).
Taglined "There's a workout for that," it centers on the dating adventures of a red-haired girl, matching each workout to her various mishaps; for example, having to open a heavy door that her date lets swing shut in her face; climbing out of a bathroom window to escape from a terrible evening or having to carry a ridiculous giant teddy bear. Eventually, she meets the right guy while out running -- and there's a workout for that too.
Iris Worldwide created the spot, its first work for the brand since picking up the account last year after a competitive pitch, and it was directed by Rebel at Outsider. The campaign is supported by media including outdoor, social, radio and ads in gyms.