Virgin America : Experience Virgin America Site

A cinematic tour of an aircraft.

Published On
Sep 05, 2012

Editor's Pick

Virgin America and agency Eleven introduce a brand-new website for the airline, which uses flashy graphics and slick navigation to highlight the company's next generation cabins. A cinematic tour through the aircraft can be taken via the site, which features its most frequent travelers as "talent." But they aren't your usual celebrities. Instead, the people featured on the site are some of Silicon Valley's biggest influencers, including indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chef Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee. They're scattered throughout the site, watching movies (check out the none-too-subtle Hunger Games reference) and enjoying the live-TV offered on board.

The tech stars also curated parts of the actual flight experience. For example, Pitchfork's Ryan Schreiber curated the flight's music library, and Gilt Groupe co-founders Alexis Maybank and Alexandra Wilkis Wilson, Co-Founders of Gilt Groupe worked on the sandwiches offered on board.

While gorgeous to look at, parts of the site seem a tad gratuitous -- there for the flair, not for the function. You can check out the behind the scenes video here, and read more about the campaign, which also includes OOH elements, over on AdAge.com.

Credits

Date
Sep 05, 2012
Brand:
Virgin America
Client:
Virgin America
Agency:
Eleven Inc.-San Francisco
Production Company:
Tool
Director:
Erich Joiner
Director:
Ben Tricklebank
Executive Producer:
Brian Latt
Executive Producer:
Dustin Callif
Executive Producer:
Oliver Fuselier
Chief Creative Officer:
Mike McKay
Creative Director:
Ted Bluey
Creative Director:
Bryan Houlette
Copywriter:
Joanne Torres
Art Director:
Matthew Wakeman
Production:
Eleven
Head of Integrated Production:
Anastacia Maggioncalda
Director, Interactive Production:
Daniel Murphy
Interactive Producer:
Jeff Macke
Producer:
Christine Cheng
Print Production:
Joni Wittrup
Development:
David Low
Development:
Jake Bellacera

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Project Type