Virgin Atlantic : Fresh Footwork

It's not exactly a foot fetish, but Glue London's latest interactive effort for Virgin Money's "Yes" campaign in the UK certainly focuses a lot of amorous attention on a pair of sprightly feet. Upon entering

Published On
Jan 17, 2007

Editor's Pick

It's not exactly a foot fetish, but Glue London's latest interactive effort for Virgin Money's "Yes" campaign in the UK certainly focuses a lot of amorous attention on a pair of sprightly feet. Upon entering the "Fresh Footwork" website, visitors are treated to a video of a ballerina dressed all in black performing a graceful dance against a classical music backdrop. The dancer pauses at several points as the viewer is prompted to click a large "Yes" button to keep the performance movingwith each click, the dancer's moves and the accompanying music becomes faster, edgier and sexier, all in accordance with the campaign's tagline: "Life gets more exciting when you say yes."

Credits

Date
Jan 17, 2007
Creative:
Simon Lloyd
Creative:
Christine Turner
Designer:
Simon Cam
Designer:
Billie Vine
Designer:
Matt Verity
Agency:
glue London
Production Company:
Upset TV
Client:
Virgin
Brand:
Virgin Atlantic

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Project Type