Virgin Atlantic Wants People to Crowdfund Flights for Christmas Instead of Buying Gifts

Campaign by Adam&Eve/DDB Includes a Website and Gift Cards

Published On
Oct 25, 2017

Editor's Pick

Virgin Atlantic is encouraging people to crowdfund flights to somewhere the recipient really wants to go for Christmas this year, instead of sending unwanted gifts.

Agency Adam&Eve/DDB has come up with a campaign for the airline that reminds us a little of its work for Harvey Nichols (like Sorry I Spent it on Myself and Could I Be Any Clearer), in that it's all about the recipient actually getting something they want for a gift--in this case a trip on a plane.

The campaign encourages people to visit Virgin's Where I Want for Christmas website and choose where they want to go before setting up their crowdfunding link and sending it to friends and family. As part of the campaign, gift cards will also be on sale at London department store Liberty allowing people to contribute to the cost of a flight. Later this month, a film promoting the idea will debut on YouTube, directed by Clay Weiner of Biscuit and showing the contrast between opening an unwanted gift and enjoying a trip to New York instead.

Credits

Date
Oct 25, 2017
Brand:
Virgin Atlantic
Client:
Virgin Atlantic
Agency:
Adam & Eve/DDB-London
Senior Vice President, Marketing:
Claire Cronin
Group Chief Creative Officer:
Ben Priest
Chief Creative Officer:
Richard Brim
Executive Creative Director:
Ant Nelson
Executive Creative Director:
Mike Sutherland
Art Director:
Simon Pearse
Copywriter:
Emmanuel Saint M Leux
Head of Digital:
Cave Ellson
Agency Producer:
Ali Terrell
Senior Digital Producer:
Rebecca Comer
Creative Planner:
Thomas Keane
Business Director:
Sam LeCoeur
Account Director:
Loella Bowles
Account Manager:
Katie Vine
Account Executive:
Rosie Snowball
Managing Partner:
Lucy Holmes
Business Director:
Jessica Treasure
Director, Strategy:
Jonathan Greenfield
Media Group Manager:
Liam Doyle
Media Planner:
Benjamin Rutherford
Production Company:
Biscuit
Producer:
Tabetha Glass Jackman
Director:
Clay Weiner
Director, Photography:
Sam Goldie
Editor:
Gareth McEwen
Post Production:
1920
Sound Design:
750MPH
User Experience Director:
Drew Spencer
Head of Digital Design:
Shaban Siddiq
Lead Designer:
James Cunnane
Design Director:
Teresa Luckman
User Experience Designer:
Jennifer Slack
Senior Digital Designer:
Jennifer Slack
Development:
Psycle

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Project Type