An Owl Joins the Cast of 'Orange Is the New Black' in Virgin Media Spot

Brand's Mascot Interacts With Characters From Netflix Show

Published On
Jun 10, 2015

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An owl joins the inmates at Litchfield Prison in this U.K. ad from Virgin Media, promoting the new series of "Orange Is the New Black" on Netflix.

In the spot, by BBH London, the owl character Ally McNab, who's appeared in previous brand campaign spots, is watching the show when she gets arrested for a crime in her past. The spot then humorously mixes clips from the show with new footage and "interviews" with other inmates (Netflix having permitted Virgin Media to be one of the first U.K. brands to create branded content starring the characters.)

It was produced, directed and edited by Black Sheep Studios, BBH London's in-house production unit which launched at the start of this year.