Virgin Mobile Teaches Cats to Take Selfies, Breaks the Internet

Also Introducing: The Catsie Awards

Published On
Jun 12, 2014

Description

Mother New York combines two of the Internet's favorite things, cats and selfies, for a new campaign for Virgin Mobile. Created to celebrate the launch of the Samsung Galaxy S5 on the network (which includes a 16-megapixel camera and is therefore perfect for selfies, the campaign, directed by Tool's J.J. Adler, created miniature versions of the most popular selfie destinations. They're just the right size for kitties. Then, furry toys, machines and various other things were used to get the kitties to shoot their own selfies.

All submitted "Catsies" will live on Virgin Mobile's Tumblr page and website

The site also offers downloadable backdrops for photographers, whether of the human or feline variety. The company will also take #catsie submissions from Instagram, Twitter and Tumblr to award the "Catsie" awards, which will be promoted via a partnership with I Can Haz Cheezburger.

Credits

Date
Jun 12, 2014
Brand:
Virgin Mobile
Client:
Virgin Mobile
Agency:
Mother-New York
Production Company:
Tool of North America
Director:
J.J. Adler
Executive Producer:
Oliver Fuselier
Executive Producer:
Robert Helphand
Director, Photography:
Damien Drake
Line Producer:
Ritu Paramesh
Costume and Wardrobe Design:
Cherish Cullison
Production Designer:
Chelsea Oliver
Editorial Company:
Arcade NY
Editor:
Will Hasell
Animation/Post Production Company:
Arcade NY
Executive Producer:
Sila Soyer
Post Producer:
Cecilia Melton
Visual Effects Supervisor/Head of CG:
Tristian Wake
Final Grade and Finishing:
CO3
Music Production:
Sound Lounge
TV Mix:
Rob Difondi

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Project Type