Train Travel vs Car? It's Spandau Ballet or Speedcore, Say Virgin Trains' Funny Ads

Tom Kuntz Directs Spots That Say it With Music

Published On
Jun 12, 2017

Editor's Pick

The smooth sax of Spandau Ballet versus the high tempo hecticness of "Speedcore" punk provide a fun way to contrast train travel to a car or plane journey in a new campaign from the U.K.'s Virgin Trains.

Two spots, created by Anomaly and helmed by top comedy director MJZ's Tom Kuntz, both open with a woman wondering how to travel to an important job interview -- car, plane or Virgin Trains. Scenes from both options are intercut, with the smooth train option set to Spandau Ballet's "True" resulting in a new job and career success, while the other option sees the protagonist, Valerie, become increasingly crazed (in the car scenario, seen here, she ends up getting shamed on social media after a security guard carries her away from the interviewer's office.)

It's entertaining stuff -- even if those who have been stranded on a U.K. train platform by a "leaves on the line" or "wrong kind of snow"-type excuse may not entirely agree.

Credits

Date
Jun 12, 2017
Brand:
Virgin Trains
Client:
Virgin Trains
Agency:
Anomaly-London
Director:
Tom Kuntz
Producer:
Amy Appleton
Director, Photography:
Alex Barber
Costumes:
Mr. Gammon
Production Designer:
Robin Brown
Visual Effects and Design:
The Mill
Executive Producer:
Tom Igglesden
Production Coordinator:
Ellie Joseph
Shoot Supervisor:
Jonathan Westley
Creative Director:
Jonathan Westley
Visual Effects Lead:
Grant Connor
Visual Effects:
Nina Mosand
Visual Effects:
Souhail Wilson
Editor:
Russel Icke
Colorist:
James Bamford
Color:
The Mill
Sound Designer:
Sam Ashwell
Sound Director:
750 MPH
Edit:
Whitehouse Post

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Project Type