TD Bank : Virtual Forest

Woodland goes live in the city.

Published On
Oct 10, 2012

Editor's Pick

TD Bank is tying its brand to conservancy with a giant interactive video display of a forest downtown Manhattan. Passers-by can interact with a deer, squirrel, rabbit, bear or owl, while an LED ticker scrolls out habitat acreage preserved, expressed in terms of New York landmarks (for example, "a forest area larger than Central Park" is preserved every year). While the wall is inside, the touch sensors are outside and the display is interactive 24/7. Other locations will offer electronic viewfinders to passers-by, giving them audio as if they're stepping into a woodland. The campaign was developed by agency Tierney and production company PRG, promoting TD Bank's tree-saving initiatives and support for conservancy organizations.