Pathways to Housing : Virtual Homeless

A virtual call to action.

Published On
Mar 08, 2010

Editor's Pick

Sarkissian Mason bring to light the reality of homelessness with virtual reality in this new outdoor effort for Pathways to Housing. Pedestrians encounter a life-size digital projection of a homeless man, shivering as he sleeps on the street. A message then pops up, asking people to move the virtual person via text message. Once they do, a program activates another video loop that presents a door on the wall—an entry point for the sleeping man into a new home. The passerby then receives a text message with a code that allows them to donate to Pathways to Housing.

Sarkissian Mason created this effort in response to what they observed after relaunching the Pathway to Housing website and saw that a growing number of charitable donations were being made via mobile text codes. The projections will appear on New York buildings throughout March. Location details can be found on Pathway to Housing's Facebook page.

Credits

Date
Mar 08, 2010
Brand:
Pathways to Housing
Client:
Pathways to Housing
Agency:
Sarkissian Mason
Creative Director:
Aaron Sedlack
Director, Creative Technology:
Gabe Garner
Director, Development:
Jason Horwitz
Copywriter:
Denise Reynolds
Art Director:
Raquel Gimenez
Producer:
Jeff Caldwell

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Project Type