Gortz : Virtual Shoe Fitting
Try 'em on anywhere.
Published On
May 31, 2012
Editor's Pick
kempertrautmann and German shoe retailer Goertz present a way to try on shoes -- virtually. Developed in partnership with Mexican software specialist Nestor Gomez, the technology uses gesture control through Microsoft Kinect -- similar to the Bodymetrics pod we featured earlier.
A social component lets you share a snapshot of you with the shoes on through Facebook. And if you decide to buy, a QR code leads you to a mobile checkout, with next day delivery.
The installation means that shoes can be sold anywhere. It was premiered at Hamburg Central Station, turning a digital billboard into a point of sale for Gortz.
Credits
- Date
- Jun 01, 2012
- Agency :
- Kempertrautmann-Hamburg
- Brand :
- Gortz
- Client :
- Gortz
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Project Type