Usain Bolt Turns Soccer Player in Visa's World Cup Effort

Athlete Travels From Jamaica to Brazil in Global Spot

Published On
Jun 02, 2014

Editor's Pick

Usain Bolt is not known for his soccer prowess. But in Visa Europe's World Cup spot, unveiled this weekend, the Jamaican sprinter travels to Brazil via a kickabout with some kids on the Copacabana beach -- before sneaking into the World Cup stadium at the end. The spot, by Saatchi & Saatchi London, will run across 22 markets until the end of the tournament.