NFL's First Openly Gay Player Michael Sam Tapped for VISA Commercial

Spot by MRY Comes One Day After NFL Draft

Published On
May 09, 2014

Editor's Pick

Visa continues riding the inclusive wave with its new campaign "Everywhere you want to be." Released on Friday, the credit card company's new commercial focuses on Michael Sam as a football player -- not as the NFL's first openly-gay player.

The spot was a timely move, as Mr. Sam was drafted to the St. Louis Rams during the seventh and final round on Saturday.

The script, narrated by Mr. Sam himself, tells the story of what he is and should be known for his flaws and feats on the playing field -- nothing more.

The spot was created out of MRY and directed by Daniel Garcia out of Decon.

Credits

Date
May 09, 2014
Brand:
Visa
Client:
Visa
Agency:
MRY
Chief Creative Officer:
David Weinstock
Chief Innovation Officer:
Matt Rednor
Creative Director:
Victor Sie
Associate Creative Director:
Josh Young
Associate Creative Director:
Ben Waldman
Senior Art Director:
Drew Jaz
Copywriter:
Eli Pakier
Director, Strategy:
Eli Pakier
Associate Strategist:
Toni Dawkins
Executive Director, Content Production:
Jody Girgenti
Senior Producer:
Heather Brown
Producer:
Samantha McGrane
Client Partner:
Sarah Rinehimer
Production Company:
Decon
Director:
Daniel Garcia
Executive Producer:
Misha Louy
Supervising Producer:
Cynthia Angel
Line Producer:
Ian Blain
Director, Photography:
Jeffrey Kim
Post Company:
Decon
Senior Post Producer:
Cynthia Angel
Editor:
Sarah Stuve
Music Supervisor:
Mina Louy

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Project Type