Visa Pits Peace-Loving Nobel Laureates Against Each Other in World Cup Spot

Spot Shows Football's Power to Unite

Published On
Jun 12, 2014

Editor's Pick

Visa -- which has already shown you how anyone can be a soccer fan -- goes one step further with a new World Cup spot. "United in Rivalry" brings together the world's most peaceful people, Nobel Peace Prize Laureates, and shows how even they can't help getting a bit fired up when it comes to supporting their teams for the Cup.

The spot features Oscar Arias (Costa Rica, 1987 winner), Leymah Gbowee (Liberia, 2011 winner), Sir Bob Geldof (Ireland, 2006 nominee), David Trimble (Northern Ireland, 1998 winner) and Lech Walesa (Poland, 1983 winner).

Credits

Date
Jun 12, 2014
Brand:
Visa
Client:
Visa
Agency:
BBDO-New York
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Toygar Bazarkaya
Copywriter:
Michael Folino
Art Director:
Jamie McGaw
Group Executive Producer:
Brian Mitchell
Executive Music Producer:
Rani Vaz
Producer Assistant:
Georgiana Turner
Production Company:
Moxie Pictures
Director:
Errol Morris
Director, Photography:
Pavel Edelman
Executive Producer:
Robert Fernandez
Producer:
Julie Ahlberg
Production Manager:
Dina Piscatelli
Production Designer:
Steve Hardy
Editorial Company:
Arcade Edit
Editor:
Kim Bica
Assistant Editor:
Carmen Hu
Executive Producer:
Sila Soyer
Producer:
Fanny Cruz
Original Music:
John Kusiak
Composer:
John Kusiak
Audio Post:
Sonic Union
Lead Mixer:
Michael Marinelli
Post Production/Visual Effects:
ARCADE
Visual Effects Flame Artist:
Tristan Wade
Mixer:
Fernando

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Project Type