Visit Florida : Beauty

Published On
Apr 11, 2014

Editor's Pick

Maybe the endless East Coast winter has frozen our brains over, but these goofy travel ads for Florida, created out of Sapient Nitro, made us chuckle out loud. Directed by David Gaddie of The Colony, they star sun-starved tourists as a migrating flock who get a birds-eye view of all the fun the state has to offer. The spots are completely absurd, like the Skittles of travel ads. Make sure to check out "The Warmer Side of Winter" and "Migration" too.

Credits

Date
Apr 11, 2014
Brand:
Visit Florida
Client:
Visit Florida
Agency:
SapientNitro-Miami
Creative Director:
Jordan Lipton
Creative Director:
Jason Levine
Art Director:
Mark Toler
Art Director:
Danielle Fay
Copywriter:
Brian Jones
Agency Producer:
Monica Alameda
Production Company:
The Colony
Director:
David Gaddie
Director, Photography:
Massimo Hanzonet
Executive Producer:
Angela Bowen
Line Producer:
John McWhirter
Editor:
Damien Massingham
Visual Effects:
Afterparty
Visual Effects Lead:
Nick Crist
Colorist:
Jordan Lister
Music:
Nylon Studios
Executive Creative Director:
Robert Kleman
Executive Creative Director:
Matthew Atkatz

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Project Type