visitPA : Groundhog Day Foursquare check-in

The groundhog goes social.

Published On
Feb 02, 2012

Editor's Pick

This year's Groundhog may or may not have seen its shadow, but it has got into social media. In celebration of Groundhog Day today, visitPA (The office of tourism of Punxsutawney Phil's native state, Pennsylvania) has been running a campaign via Foursquare. Those who follow visitPA on Foursquare can check in today - anywhere in the world - and shout 'Groundhog'! to unlock a special badge. Red Tettemer and Partners co-ordinated the work.

Credits

Date
Feb 02, 2012
Brand:
visitPA
Client:
visitPA
Agency:
Red Tettemer & Partners
Chief Creative Officer:
Steve Red
Executive Creative Director/Production:
Steve O'Connell
Associate Creative Director:
Steve Thompson
Copywriter:
Amanda Abrams

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Project Type
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