Animals are 'back in the race' in Vittel's biodiversity-themed ads
3D films by Ogilvy Paris highlight the Nestle-owned water brand's 'natural source of vitality'
Jul 08, 2020
Vittel, the Nestle-owned water brand, is promoting itself as a "natural source of vitality" in a European campaign that highlights biodiversity by way of some super-cute CGI animals.
A series of spots created by Ogilvy Paris shows animals and insects including a squirrel, a bee a frog and a ladybug getting athletic in action-sequences reminiscent of 1980s movies (think "Rocky" but with creatures). The agency worked with production house Mikros on the 3D animation. The campaign is aime at highlighting Vittel's commitment to biodiversity in the Vosges, the region of France from which it's sourced.
“It is important for us to explain and reveal what we have been doing at our level on our territory for more than 30 years. All the actions that Vittel has carried out have certainly preserved the quality of mineral water, but they have also been a formidable driving force in preserving biodiversity”, said Nestle Waters marketing director Philippe Gallard in a statement. “We have chosen four emblematic animals of the Vosges to embody our commitments and show that a preserved nature is the best source of vitality."
The campaign is rolling out in France, Switzerland and Germany, across TV, print and digital.