Animals are 'back in the race' in Vittel's biodiversity-themed ads

3D films by Ogilvy Paris highlight the Nestle-owned water brand's 'natural source of vitality'

Published On
Jul 08, 2020

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Vittel, the Nestle-owned water brand, is promoting itself as a "natural source of vitality" in a European campaign that highlights biodiversity by way of some super-cute CGI animals.

A series of spots created by Ogilvy Paris shows animals and insects including a squirrel, a bee a frog and a ladybug getting athletic in action-sequences reminiscent of 1980s movies (think "Rocky" but with creatures). The agency worked with production house Mikros on the 3D animation. The campaign is aime at highlighting Vittel's commitment to biodiversity in the Vosges, the region of France from which it's sourced. 

“It is important for us to explain and reveal what we have been doing at our level on our territory for more than 30 years. All the actions that Vittel has carried out have certainly preserved the quality of mineral water, but they have also been a formidable driving force in preserving biodiversity”, said Nestle Waters marketing director Philippe Gallard in a statement. “We have chosen four emblematic animals of the Vosges to embody our commitments and show that a preserved nature is the best source of vitality."

The campaign is rolling out in France, Switzerland and Germany, across TV, print and digital. 

Credits

Date
Jul 08, 2020
Client :
Vittel
Agency :
Ogilvy-Paris
President :
Matthieu Elkaim
President :
Emmanuel Ferry
Chief Creative Officer :
Matthieu Elkaim
Creative Director :
Alexis Benoit
Artistic Director :
Thomas Yve
Copywriter :
Quentin Burette
Business Director :
Thomas Crouzet
Head of Production :
Julien Sanson
TV Producer :
Aurelie Appert
Sound Producer :
Johanne Kenniche
Director :
Vincent Lobelle
Executive Producer :
Fabrice Damolini
VFX Producer :
Nicolas Huguet
VFX Sup :
Guillaume Ho
CG Sup :
Guillaume Dadaglio
Lead Animation :
Alexandre Sauthier
Lead Texture/Shading :
Vincent Coni
Lead Lighting :
André Monteiro
Lead Compo :
Sebastien Podsialo
Calibration :
Sebastien Mingam

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Project Type